Bloom & Wild

Bloom & Wild is redefining the flower delivery experience, making the giving and receiving of beautiful fresh flowers the joy it is meant to be. They are the original letterbox flower delivery company and also offer a number of other products including hand-tied bouquets.



London, U.K.


Aron Gelbard, Ben Stanway


Brand led commerce (DTC)

Main Co-Investors

Piper Private Equity, MMC Ventures

Established in September 2013 by entrepreneurs Aron Gelbard and Ben Stanway, Bloom & Wild is a British florist using technology to reinvent the flower delivery sector with a keen eye for style and sustainability. The duo launched the Bloom & Wild iPhone app in November 2014 and in July 2015, released the app onto Android whilst simultaneously becoming one of the first UK e-commerce retailers to launch with Apple Pay. Flowers are freshly cut, individually netted ‘in-bud’ and hand-packed in the innovative letterbox packaging, allowing customers to enjoy the full life of cut flowers – from bud to bloom. Bloom & Wild is the UK’s top rated online florist, with a 5-star rating across every major review platform.

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