The Promptah #4: It’s Only the Beginning!
Edition #4 of The Promptah is here and we’re thrilled to share what BPI’s Christian Teichmann and DLD’s Steffi Czerny have been working on over the last months together with the DLD community.
The fourth edition of “The People Magazine for Curious Minds” carries the spirit of its motto: “It’s Only the Beginning.” The cover features late polymath and filmmaker Alexander Kluge together with curator Hans Ulrich Obrist, whose decades-long friendship and dialogue wove together art, technology, philosophy, and history into something that felt, as the editors put it, like “thinking made audible and visible.” Alexander Kluge’s talk at DLD26 was one of his last public conversations before his passing in March 2026. His curiosity, humanism, and openness stay with us as a guiding spirit not only for this issue but for all generations.
The Ongoing AI Revolution: From Silicon to Society
In his essay “The Ongoing AI Revolution: From Silicon to Society,” Christian offers a sweeping and rigorous map of where AI is taking us and what it means for business, society, education, and daily life.
The central claim: the release of ChatGPT was the “Netscape moment” for AI, not the invention of the technology, but the moment it became universally accessible. Two forces follow from that shift. The first is the urgent need to build the underlying infrastructure: energy grids, compute, telecommunications, and financial resilience. The second, and more profound, is the broader societal transformation that AI will drive across every aspect of life.
On compute, the GPU era has a successor. Christian traces the transition toward purpose-built chip architectures designed from the ground up for AI workloads, a step-change he expects within three to five years. He highlights the accelerating commercialisation of quantum technology, both quantum-inspired classical software already running on today’s hardware, and true quantum machines that will unlock game-changing capabilities in drug discovery, materials science, and complex optimisation.
Durable competitive advantage, Christian argues, is migrating away from raw model capability, where rapid benchmarking parity and API price deflation are eroding differentiation, toward what he calls “the harness”: proprietary data, vertical workflow integration, and the orchestration layer that turns interchangeable intelligence into reliable, production-grade products.
AI’s impact on daily life runs further than most expect. Across work, education, entertainment, and even the urban-rural divide, the essay maps what changes and what endures. In healthcare, as AI absorbs routine diagnostic tasks, the human elements of medicine (patient conversation, judgment, trust) become more valuable, not less. In education, the teacher’s role shifts toward mentoring and social-emotional support. And in entertainment, as AI makes synthetic content abundant, scarce human experiences (live music, theatre, in-person events) will command a growing scarcity premium as people increasingly look for communities and belonging.
A Bold and Wide-Ranging Edition
The Promptah #4 again assembles a remarkable range of voices. Roman Krznaric opens with a call to act as if change is possible and Carl Benedikt Frey of Oxford offers a sober counterpoint on AI’s economic limits. Margrethe Vestager urges Europe to stop making excuses and start investing. Audrey Tang and Zarah Bruhn show how radical citizen participation can rebuild democratic trust, while Nobel laureate Maria Ressa warns of an “Information Armageddon”, and Stuart Russell of UC Berkeley flags the absence of safety in today’s AI development. On the cultural side, HE Sheikha Al Mayassa, Hans Ulrich Obrist, and FKA twigs explore the role of art and creativity in the age of AI.
We’re excited to see this conversation grow and proud to support the team behind The Promptah as they continue exploring the future of technology with clarity, creativity, and the courage to go into wild terrain anyway.
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