Burda announces follow-on investment in Bloom & Wild

Hubert Burda Media continues to support Bloom & Wild, Europe’s largest and fastest growing online flower delivery and gifting platform. Burda’s growth capital arm BurdaPrincipal Investments participated in a £75m Series D funding round lead by General Catalyst with participation from Index Ventures, Novator, Latitude Ventures, and other existing investors. Bloom & Wild will use the fresh capital to accelerate its rapid expansion across Europe.

Bloom & Wild was founded in 2013 to reimagine the flower category. The company, which pioneered letterbox flower delivery, seeks to redefine the industry through more direct sourcing, and investment in technology, data science and product innovation. In doing so, Bloom & Wild has built a step change experience in flowers by offering consistently high quality, reasonable pricing and a seamless digital purchase experience which makes sending and receiving flowers the joy that it should be.

The London-based business, which employs 150 people, including more than 50 employees who joined this year, has seen exceptionally strong recent growth despite the impact of Covid-19, fulfilling over 4 million deliveries across 5 European countries including large markets such as France and Germany to keep loved-ones connected throughout 2020.


“Aron Gelbard and his team have built a very scalable, lean and efficient platform over the past years that is ready for further growth across Europe and reimagining the online flower business. We are excited to further increase our shareholding in Bloom & Wild and back a fantastic team. “

Christian Teichmann, Managing Director of BurdaPrincipal Investments


“We’ve been extremely fortunate in 2020 to accelerate our growth, strengthening our expertise in technology-enabled, customer-centric flower gifting. We’re privileged to have played our part in keeping people connected in this difficult period, and I’m proud of our growing team for scaling our operations whilst maintaining the signature thought and care we put into every order.”

Aron Gelbard, Founder and CEO of Bloom & Wild

 

Source: Hubert Burda Media – Read full article here
Author: Dorothee Stommel