To celebrate its Germany launch Bloom & Wild held a press day in Munich on November 24th 2017. Founder Aron Gelbard, Country Manager Pascal Ebadian, Brand & Creative Director Sara Gordon, as well as Germany Marketing Manager Anne Kobs introduced invitees to Bloom & Wild’s take on online flower delivery. Naturally, the venture showcased its beautiful selection of flowers and bouquets. The renowned flower designer Rowan Lewis, collaborating with Bloom & Wild on exclusive designs, was present and guided guests in creating their own bouquets.
Burda Principal Investments was delighted to host the event and – through our Burda network – invite editors, influencers and designers. Harper’s Bazaar, Elle, Elle Deco and Instyle were among the guests. Staying true to its British roots, finger sandwiches, scones and cupcakes were served for the long-awaited arrival of Bloom & Wild in Germany.
Please find some impressions of the event and an interview with Rowan Lewis below.
Established in September 2013 by entrepreneurs Aron Gelbard and Ben Stanway, Bloom & Wild is a British florist using technology to make sending and receiving flowers the joy it should be. Flowers are freshly cut, individually netted ‘in-bud’ and hand-packed in the innovative letterbox packaging, allowing customers to enjoy the full life of cut flowers – from bud to bloom.
Burda Principal Investments has significant experience investing globally in direct-to-consumer businesses and marketplace platforms. The company provides long term growth equity for fast growing digital technology and media companies. Current investments include Baublebar, Etsy, Notonthehighstreet.com, M.Gemi, Vinted and Showroom.
For additional information, please navigate to Bloom & Wild.