online shopping intelligence for Southeast Asia


Priceza is an online shopping search engine and comparison website that operates in six countries in Southeast Asia. Through the site users can find the latest product prices, reviews and ratings from a wide range of e-commerce portals and online marketplaces.



Bangkok, Thailand


Thanawat Malabuppha, Vachara Nivataphand, Wirod Supadul


Search Engine, Price Comparison, E-Commerce, Online Shopping

company insights

Priceza was established in 2010 in Bangkok, Thailand. The platform helps online buyers to search for the latest prices from numerous e-commerce sources, as well as read reviews and view seller ratings. Thereby, Priceza enables consumers to make informed buying choices. Whilst helping shoppers to search and compare prices, Priceza also facilitates driving traffic of potential customers to online merchants in Southeast Asia.

The company’s aim is to support online buyers in making smarter shopping decisions by providing easily accessible purchase-related information.

Priceza operates in six countries:

Thailand, Indonesia, Malaysia, Singapore, Vietnam and the Philippines.

In 2017, Priceza has launched a new service, which is a financial product comparison platform called “Priceza Money”.

Leveraging on insights from its deep pool of online shopping data, Priceza embarked on a collaboration with Line to launch “Line Shopping” for Thailand in June 2019.

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