One of the leading online fashion platforms in Europe and also one of Scandinavia’s fastest growing eCommerce businesses. Founded in 2009, Miinto is connecting online shoppers, boutiques, and independent designers in 7 European markets.



Copenhagen, Denmark


Konrad Kierklo, Mike Radoor



Main Co-Investors

Heartland (Bestseller Group)



Miinto is one of Europe’s largest e-commerce fashion platforms with more than 400,000 products and 5,000 brands. Founded in 2009 by Konrad Kierklo and Mike Radoor, Miinto currently operates in Denmark, Norway, Sweden, Poland, the Netherlands, Belgium and Switzerland.

It focuses on providing its customers with the broadest and finest assortment of fashion clothing and international brands dedicated to men, women, and children.

Miinto enables independent fashion stores to sell online in a fast, easy and cost-effective way and, consequently, expand their market. By joining Miinto, they become part of a large community of independent stores gathered on a large, powerful online platform for fashion – while online consumers get the opportunity to shop from hundreds of clothing stores, all gathered on one platform.

To further expand their growing businesses, in 2019, Miinto acquired the Polish fashion platform Showroom that was majority-owned by Burda. Through this deal, Burda joined Heartland/Bestseller as a key shareholder of Miinto (

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