Rockets of Awesome

Rockets of Awesome is a direct-to-consumer kids’ apparel brand offering high quality, on-trend, unique items. The clothing is designed in-house with a focus on style, comfort, quality and value.



New York, NY


Rachel Blumenthal


Brand led commerce (DTC)

Main Co-Investors

General Catalyst, Forerunner Ventures, August Capital, Foot Locker

Rockets of Awesome is reinventing the way parents shop for kids by leveraging technology, data, brand, personalization, and exceptional merchandise. Founded by entrepreneur and mom Rachel Blumenthal, Rockets of Awesome is pioneering dynamic retail, combining data from customers’ behavioral patterns with their kids’ preferences to provide an outstanding e-commerce experience. Created in-house for boys and girls sizes 3-12, the designs are driven by style, constructed with comfort in mind, and all priced under $40. Rockets of Awesome is simplifying the lives of parents and celebrating real life with kids. To start shopping, visit