The Promptah
A People Magazine for Curious Minds
Meet The Promptah, our new people magazine that focuses on role models who are harnessing AI’s positive capabilities, such as tackling climate change and economic inequality. The magazine frames the AI debate with insightful interviews, artistic imagery, and quotes, emphasizing the importance of prompt engineering in unlocking the AI-driven future. (That’s where The Promptah gets its name from). The Promptah is a co-production of our friends at DLD and Burda Principal Investments.
The Promptah No. 3: ”Future Positive”
The third issue of The Promptah explores how we can shape a hopeful, human-centered future in the age of AI. With the theme Future Positive, this edition dives into bold ideas and practical solutions across innovation ecosystems, sustainability, digital sovereignty, and the power of responsible technology.
Download your free copy now and explore the ideas shaping tomorrow.
If you prefer to read The Promptah #3 on paper, rather than download the PDF, our partner Lufthansa has a treat for you: The new Promptah issue will be available in select Lufthansa lounges in Germany and the U.S.
The Promptah No. 2: ”Dare to Know!”
The second issue of DLD’s people magazine for curious minds celebrates Immanuel Kant’s 300th birthday and explores the dawn of a new age of enlightenment.
It comprises five chapters: 1) A New Age of Enlightenment, 2) AI Is Everywhere – for Good or Bad? 3) Rethinking the Economy, 4) Spaces for Innovation, 5) Paper or Digital? Take Your Pick!
We invite you to download The Promptah for free and get expert insights from our DLD speaker community.
The Promptah No. 1: ”The Future Made by Humans”
The first issue focuses on interviews with more than a dozen DLD speakers about the state of AI, business opportunities, the investment landscape, the proposed EU AI Act, transparency and explainability, AI applications for the benefit of people and planet – and much more. Get your free PDF here.


