The Smarter Way to Shop for Kids Clothes

Rockets of Awesome

Rockets of Awesome is a service that simplifies the process of shopping for kids clothes by delivering a personalized selection of easy-to-wear, high quality, on-trend pieces 4 times a year based on the customer’s preferences. The clothing is designed in-house with a focus on style, comfort, quality and value.



New York, NY


Rachel Blumenthal


E-Commerce, Fashion, Childrenswear

Main Co-Investors:

General Catalyst, Forerunner Ventures, August Capital

Company Insights

Rockets of Awesome is reinventing the way parents shop for their kids. Founded by entrepreneur and mom Rachel Blumenthal, Rockets of Awesome is pioneering dynamic retail, combining data from customers’ behavioral patterns with their kids’ preferences to provide a highly curated delivery of outfits each season—plus a personalized e-commerce shop all year round. Created in-house for boys and girls sizes 3-12, the designs are driven by style, constructed with comfort in mind, and all priced under $40. Rockets of Awesome is simplifying the lives of parents and celebrating real life with kids. To sign up, visit